China's #1 Product Research Platform
350M+ monthly active users. 73% search monthly, 90% with active purchase intent. Xiaohongshu (RED) is where 170 million Chinese consumers research products before buying — through authentic reviews, lifestyle content, and influencer recommendations.
Community & Discovery Ads
Native-feeling ads that appear in the user's feed alongside organic content. Perfect for brand awareness, product launches, and lifestyle storytelling.
- In-feed native placements
- Product showcase cards
- UGC-style branded content
Search Advertising
Capture high-intent users searching for specific products, brands, or categories on Xiaohongshu. Appear at the exact moment users are actively researching.
- Keyword-targeted search ads
- Brand term protection
- Category intent targeting
KOL & Creator Partnerships
Leverage Xiaohongshu's creator ecosystem for authentic brand endorsements. From mega-influencers to niche micro-creators, TMG manages the entire KOL collaboration process.
- KOL campaign strategy
- Creator matching & outreach
- Campaign performance tracking
Who Uses Xiaohongshu?
From beauty lovers to pet parents, Xiaohongshu's 350M+ users are predominantly young, urban, and highly engaged. Here's who you can reach.
170M Users Research Products Before Buying Every Month
XHS users don't just browse — they research deeply. A typical purchase decision involves studying 116 notes across three stages: broad exploration ("how to find a nanny?"), narrow filtering ("what requirements to set?"), and final verification ("is this service reliable?"). For brands, this means organic seeding is as important as paid ads.
Ready to Expand to China?
Let's discuss how TMG can help your agency access China's digital advertising market.
tmg@tuyuesouxin.cn