🇯🇵日本語 🇰🇷한국어
Get Started
Baidu SEM

Capture High-Intent Customers on China's #1 Search Engine

735M monthly active users + 322M AI search users. Baidu holds 97.5% coverage of Chinese internet users and processes 60 billion searches daily. Reach customers the moment they're actively looking for your products or services.

Search Advertising (PPC)

Pay-per-click ads on Baidu's search results. Target customers actively searching for your products, services, or brand keywords in Chinese.

  • Keyword strategy & expansion
  • Ad copy creation & optimization
  • Quality score improvement
  • Bid management & CPC control

Display & Feed Advertising

Reach users across Baidu's network of 800M+ devices through banner ads, native feeds, and programmatic display placements.

  • Programmatic display ads
  • Native feed advertising
  • Audience targeting & retargeting

Baidu Marketing Cloud

Leverage Baidu's proprietary data engine to run AI-powered campaigns, cross-channel attribution, and advanced audience segmentation.

  • AI-powered campaign optimization
  • Cross-channel analytics
  • Custom audience modeling
Audience Insights

Who Searches on Baidu?

Baidu reaches across every demographic in China — from Gen Z students to senior professionals. Here's what we know about the people you can reach.

735M
Monthly Active Users
97.5%
Chinese Netizen Coverage
322M
AI Search Monthly Users
62%
Ages 25–45 (Core Buyers)
Age Distribution
24–35 years old
52%
21–35 years old
~29%
Gen Z (18–24)
Growing
Silver Gen (55+)
Fast Growing
City Tier Distribution
Tier 1 + New Tier 1
~44%
Tier 2 cities
~20%
Tier 3+ cities
~21%
1+2+3 tier total
67%
Spending Power
Outbound travel — Middle-High spenders
94%
Middle-class consumers
70%
High spenders
36%
Complete purchase on Baidu App
42.4%
Key Audience Segments (Baidu Marketing Platform)
Knowledge Elite — High education, high income, deep info seekers Gen Z — Digital natives born 1995–2009 Working Professionals — Urban office workers New Parents — Infant stage family builders Silver Gen — Pre-retirees, stable savings, open to spending Students — Online active, early adopters Fashion Forward — Appearance-conscious, trend-driven Health & Wellness Seekers —崇尚健康可持续生活 Newlyweds — Young couples starting families
Data sources: Baidu Q2 2025 Earnings Report (735M MAU, AI search 322M); Baidu Marketing Deck (97.5% coverage, 60B daily searches); Baidu Index and QuestMobile — cross-referenced. Gender ratio (6:5 male) is third-party estimate; Baidu has not published a public figure.

Ready to Expand to China?

Let's discuss how TMG can help your agency access China's digital advertising market.

Response time: Within 24 hours (weekdays)
Languages: English, Mandarin, Cantonese
WhatsApp (scan below qr)

Scan to Add Us on WhatsApp

WhatsApp QR Code
NO. 599 WANZHEN ROAD, SHANGHAI, CHINA