Alscoがランディングページ改善で中国B2Bリードを獲得した方法
One global workwear rental brand cracked China's paid-media market — not by trying harder with ads, but by switching its landing page to Baidu Jimuyu.
Alsco
事例紹介
Baidu SEM
How one global workwear rental brand unlocked stable China leads by fixing the landing page — not the ads.
本当のボトルネック
Alsco needed qualified B2B leads in China for its workwear/uniform rental, floor mat, wiping cloth and tea towel products. The most obvious channel? Baidu search. But there was a problem — and it wasn't the ads.
Like many global brands entering China, Alsco's corporate website was built to global standards. It could not easily embed Baidu tracking codes. It loaded in approximately 13 seconds. And it was nearly impossible to modify from China. Every attempt at optimization ran into a wall — the page itself.
This is a recurring challenge for foreign companies in China. The headquarters controls the website. The China team (or their agency) cannot add the pixels they need, change forms for local buyers, or improve page speed without a lengthy IT request. The landing page throttles everything.
TMGの対応
TMG diagnosed the bottleneck immediately and recommended a practical fix: move the landing experience from Alsco's corporate website to Baidu Jimuyu (百度基木鱼) — Baidu's native landing page platform.
- Switched to Baidu Jimuyu. Jimuyu natively inherits Baidu tracking codes, loads fast, and allows pages and forms to be edited flexibly for China's market — turning a conversion bottleneck into a stable lead source.
- Built and managed Baidu PPC (Search) campaigns across product lines: workwear/uniforms, floor mats, wiping cloths, tea towels, and brand defense.
- Launched Baidu Feed (信息流) for mass mobile reach, combined with retargeting of site and landing page visitors (two-phase: awareness → lead generation).
- Mobile-first optimization — floating CTAs, pop-up forms, mobile-friendly ad copy running on the Jimuyu pages.
- Ongoing optimization — keyword expansion, ad copy iteration, bid and budget management, monthly performance reports.
The results
Across a ~24-month engagement, TMG drove measurable improvement in two headline metrics:
2x
CTR改善率
(0.58% → 1.18%)
(0.58% → 1.18%)
↓95%
Cost Per Lead Reduction
24
Months of Continuous
Campaign Management
Campaign Management
Baidu
Search + Feed
with Retargeting
with Retargeting
Click-through rate on Baidu Search doubled from 0.58% to 1.18% as campaigns matured — a 2× improvement driven by more relevant ad copy, refined keyword targeting, and faster-loading Jimuyu landing pages.
Cost per lead dropped by 95% from the initial benchmark, as the stable lead flow from Jimuyu pages allowed the team to focus on optimization rather than fixing broken conversion paths.
Hundreds of qualified B2B leads were generated for Alsco's workwear and facility product lines across targeted industries — food & beverage, fireproof, pharmaceutical, and industrial.
エンゲージメント終了の理由
In 2022, Alsco's China operations were acquired. Promotion had to continue under the new parent company's Baidu account. TMG's independent engagement was interrupted as a result — a corporate handover, not a performance issue, ended the work.
The campaign results stand as a clear proof point: for global companies, fixing the China landing page is often the single highest-impact move available.